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Shazam Started Forgetting Song Titles To Raise Awareness For Alzheimer’s Disease
By Izza Sofia, 17 May 2017
People using the music-recognition app Shazam may have noticed that the app has been behaving a little oddly.
Users in the UK saw the app experiencing little hiccups as it tries to come up with the song names. It was as if Shazam just could not remember.
Shazam’s strange behavior was not a glitch. It was part of an effort called ‘The Day Shazam Forgot’, which aims to raise awareness for Alzheimer’s disease.
When the app eventually produced the song’s ID, it also served up an ad for the non-profit organization Alzheimer’s Research UK. Apparently, more than 5,000 people have visited the donation page as a result of this campaign.
The purpose of this movement is to educate the public about Alzheimer’s disease. It is a condition that affects people as young as 40 years old. There are currently more than 40,000 people under 65 who are diagnosed with dementia.
Watch the ad in the video below.
[via Adweek, opening image via Vimeo]
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