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Apple’s Delightful New Split-Screen Ads Show Why You Should Switch To An iPhone
By Yoon Sann Wong, 23 May 2017
Do you fancy switching from the dull world of Android to the vibrant iOS life that comes with an iPhone? Apple wants you to know that making the change is plain sailing via its new collection of colorful and simplistic 15-second split-screen ads.
Each of the five spots released thus far—with more debuting later this month—uses mini metaphors to spotlight a particular iPhone feature such as photos, privacy, and music.
For instance, in the ad for ‘Music’, Apple demonstrates the straightforwardness that comes with transferring your audio tunes from Android to iOS, by showcasing a single mover effortlessly gliding a piano across the frame.
If you’re still wondering ‘Why Switch’ to an iPhone, let Apple do the convincing in its new campaign below.
[via Adweek, videos via Apple, image via video screenshot]
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