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Evian Has Babies Bouncing On Snapchat In Its Latest Campaign
By Izza Sofia, 25 May 2017
Evian’s ‘Live Young’ babies are back, but this time they will be bouncing on Snapchat, digital and out-of-home platforms rather than on TV screens.
Evian and long-term agency BETC wants to get consumers viewing the world through the eyes of a baby with its global ‘Oversize’ campaign.
“For us, babies are a way to use the metaphor to explain our promise: that when you drink Evian we awake the baby inside you”, said Evian’s global marketing director Patricia Olivia.
Evian is launching a Snapchat filter that will be available via Snapcode which is found on 300 million Evian bottles for its digital campaign. It will also set up a playful experiential campaign in Paris, teaming up for an oversized fashion line with streetwear brand Rad.co.
Its ambassador squad comprises sports stars Stan Wawrinka, Lucas Pouille, Madison Keys, Lydia Ko and Maria Sharapova. “Whether you are a tennis champion, a business man, or a fashion victim, the message remains the same: youth lies within each and everyone of us, all we need to do is cherish this ‘Live Young’ spirit day by day”, Olivia said.
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