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McDonald’s Puts Its Entire Drive-Thru On Wheels In A Leveled-Up Food Truck
By Yoon Sann Wong, 01 Jun 2017
McDonald’s isn’t going to wait for you to come to its brick-and-mortar; rather, it’s taken the initiative to bring its burgers and fries straight to you with its ‘Drive-Thruck’.
On 25 May, the mobile drive-thru on wheels hit the streets of Sao Paulo with help from Brazilian agency DPZ&T. Roberto Gnypek, Marketing VP of McDonald’s commented, “We reversed people’s habit of going to the Drive-thru at McDonald’s, which can be found everywhere.”
“It was an irreverent way of reminding everyone that there is always a drive-thru along [the] way and also anywhere in Brazil,” added DPZ&T ECD Sergio Mugnaini.
[via Creativity Online, video via McDonald’s, images via video screenshot]
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