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Ubisoft’s New Stripped-Down Logo Swirls Up Humorous Responses From Internet
By Mikelle Leow, 01 Jun 2017
Image via 9gag
Ubisoft has transformed its logo for the fourth time in 30 years, with its latest design going the minimalist and monochromatic route—worlds apart from its eye-popping retro pink logo of 1986.
As far as logo design rules go, the company seems to have nailed the mark—creating a versatile redesign that can be recognized right away even when resized. However, with Ubisoft being a video game creator, fans might have expected a brighter, peppier look.
Just like its shape, there has been a thick swirl of positive and negative comments surrounding the new design. While many appreciate the hand-drawn look that Ubisoft says represents “our human qualities of enthusiasm, curiosity and the ‘grain de folie’ that Ubisoft is known for”, others can’t help but take slight jabs at it.
Ubisoft’s new minimalist logo has now become the subject of some pretty brutal memes. Take a look at its evolution over the years as well as some clever work from the internet’s memedom.
Video via Ubisoft
Evolution of the Ubisoft logo pic.twitter.com/yWEAB5taOb— Nibel (@Nibellion) May 31, 2017
Image via Nibellion
A post shared by 9GAG: Go Fun Yourself (@9gag) on
Image via 9gag
Video via jbirdhj
Image via ZiraDong95_
A post shared by Jordan 😩💦 (@j0rdaddy6memes9) on
Image via j0rdaddy6memes9
[via Ubisoft, video via jbirdhj, images via various sources]
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