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A Vibrant, Seductive Pizza Packaging Inspired By The Eroticism Of 70s Soft Porn
By Dorothy Tan, 01 Jun 2017
Pizza and eroticism are not things that usually go together—or perhaps, for die-hard pizza lovers, they do.
When tasked to create the packaging design and branding identity for a French project titled ‘A Pizza Affair’, the creative team at Mexican design studio Futura . thought of “a passionate game of seduction and an impulsive desire for pizza”.
The resulting design features vibrant splashes of colors, suggestive illustrations and seductive text—accordion to the studio, it was inspired by the eroticism found in 70s soft porn.
They also state that this unusual pizza packaging is “an invitation for seduction, an invitation to lust after pizza”.
Scroll down for more images of this eye-catching project—wouldn’t it be nice if all pizzas are delivered in such a beautiful box?
You can check out more of Futura .’s portfolio on its website.
[via Futura ., images by Rodrigo Chapa]
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