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ASICS’ Smart Responsive Ad Determines Ideal Running Shoe For Your Foot Type
By Yoon Sann Wong, 02 Jun 2017
Hitting the pavement donned in the wrong kind of running shoes can cause injuries, especially if you run often weekly. To help runners determine the ideal running shoe for his or her foot type, ASICS partnered with agency Neogama/BBH in Sao Paulo to create a clever responsive ‘Foot Type Test Ad’.
All you have to do is stand on the print ad, which responds to body heat due to the thermochromic ink used. The results would reveal whether the person’s foot type is a supinator, pronator, or neutral.
The ads appeared on the cover of the April editions of Runners and Women’s Health. Watch the print in action below.
[via Creativity Online, video via ASICS Brasil, images via video screenshot]
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