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Playstation Debuts New Game With Promo Video Featuring An Adorable Flying Cat
By Izza Sofia, 06 Jun 2017
At first, ‘Gravity Cat’ may seem like your average kitten.
It crawls onto laptops while you are trying to work. It knocks over liquids with a troll-like speed. It gets into trouble, strutting on the ceiling and then flipping your entire apartment upside down.
Created by a production company Tohokushinsha Film Corp and Tokyo agency Hakuhodo, the commercial features two sisters struggling to wrangle a misbehaving, gravity-defying kitten. It is an ad created to promote new video game, Gravity Rush 2, for Playstation.
This is probably one of the best game trailers ever produced, with lots of cool gravity-flipping effects viewed through an Instagram filter.
The four-minute live-action promotional video won the Gold Pencil award in two categories at the One Show 2017 advertising awards.
Watch the trailer in the video below.
[via Adweek, opening image via YouTube]
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