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‘Products Of Tomorrow’: For When Climate Change Gets Really, Really Bad
By Yoon Sann Wong, 09 Jun 2017
US President Donald Trump’s recent decision to withdraw America from the Paris climate agreement has not been a welcomed change. On the bright side, it’s ignited greater discussion and action with regards to caring and taking responsibility for the earth’s environment.
In this campaign by agency Africa, the Nature Conservancy Brazil imagines what three everyday items might look like in an age where the world becomes so severely ravaged by climate change.
‘Products of Tomorrow’ comprises a Facebook store that lets you “pre-order” products—sunscreen, water, and apples—to prepare for Doomsday. The campaign’s tongue-in-cheek videos that “explore the bright side of a dystopian world” reveal the frightening details that come along with each item.
Take for instance the SPF 350+ sunscreen, which conveys just how destructive the sun’s rays will be by 2070, when the earth gets warmer by 4°C.
Drinking “low-acidic rain water” will become a premium by 2037, when two-thirds of the world’s population will have limited access of potable water.
On such a desolate planet, growing organic foods will, unsurprisingly, be near impossible. That’s why an apple “made with 3% fruit” is all you’re going to get in 2080.
Although you can’t purchase these items just yet, attempting to pre-order them will lead to an invite encouraging you to share the message via social media.
“Finding Nature’s solutions to climate change is a global priority for the Conservancy, and in Brazil, we are already working on several projects to ensure we have a plan,” explains Grazielle Dib, marketing manager at the Conservancy in Brazil. “It’s important that society understands how pressing the problem is, and do its part, too.”
Watch the videos for ‘Products of Tomorrow’ below and share the message today.
[via Adweek, videos via Agência Africa, images via video screenshot]
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