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A 2017 Logo Trends Report That Uses Real-Life Brand Marks As Examples
By Dorothy Tan, 09 Jun 2017
Simple Overlays: “This trend relies on two elements creating the purest of intersections with a formula of one plus one equals new.”
It is always interesting to read a design trends report, not so that one can stick religiously to what is popular, but that it may serve as a guide to producing creative and relevant work.
Logo Lounge.com, “the world’s largest logo search engine”, has recently published the 15th edition of its annual logo trends report—in it, you would find 15 trends that have been identified by an exhaustive review of 25,000 logos submitted to the website over the last year. Major rebrandings that took place over the last 12 months were also taken into consideration.
Bill Gardner, who wrote the report, noted that certain trends from 2016 has continued into this year, albeit in different, evolved forms—for instance, simplicity, stripes and geometry are still important themes in 2017.
Instead of using sample designs to illustrate the various trends, the report has carefully selected real-life logos used by existing brands to make its points—among the many logos that are featured, you would probably be able to identify several well-known ones, such as the logos of Mastercard, MetLife and Mozilla.
Read the LogoLounge 2017 Trends Report here—which are some of your favorite trends, and how have you been using them?
Simplicity: “As a continuing homage to a Spartan lifestyle and not candy-coating our words, form in logo design is wearing the simplicity moniker like a badge of honor.”
Color Split: “By dissecting line work via color splits, new symbolism can rise from the mark to tell a deeper story.”
Text Boxes: “Imagine drawing your cursor over a sentence and seeing a graphic text box encompassing your selection.”
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