Amazon Updates Its Prime Logo, But Users Are Not Too Keen About It
By Izza Sofia, 12 Jun 2017
Amazon has started to roll out an updated Prime logo on amazon.com.
The new logo, which is used to mark products that qualify for free shipping under the Prime service, is now entirely in lower caps with a checkmark, instead of in the slanted font of the old logo.
However, the new logo has received mixed reactions from netizens, who commented on the ubiquity of the design and how the new logo can be disorienting.
One user tweeted, “The new Amazon Prime logo looks like something an insurance company would use…” while another tweet read, “Hmm…@amazon prime’s logo changed. Doesn’t really say “prime” to me”.
The U.S. Patent and Trademark filings showed that Amazon has patented this new logo design back in March 2017. The new design is also used for Prime Now delivery.
Hmm...@amazon prime's logo changed. Doesn't really say "prime" to me.— Michelle Killmer (@parlerfranglais) June 11, 2017
new amazon prime logo looks like something an insurance company would use... oh wait— Alex (@mudoubleray) June 10, 2017
shout out to everyone that noticed the @amazon prime logo changed; you my tribe— Hannah Mae (@hannahmaetion) June 10, 2017
More related news