‘Spectral’: Google’s First Parametric Font That’s Responsive And Customizable
By Yoon Sann Wong, 21 Jun 2017
Image via Prototypo
In line with the rise of responsive web design comes Google’s new serif face ‘Spectral’—designed by Production Type and turned parametric by Prototypo. The adaptability of ‘Spectral’ extends its use across various media including Google’s office-suite programs such as Docs, Sheets, and Slides.
Prototypo explains in a press release, “Imagine shop windows that react according to the movements of passers-by. Think data visualisation mixing info and text or websites with a readability enhanced for visually impaired people.”
The Parametric font technology enables designers to develop unique identities thanks to bespoke fonts. Read more about ‘Spectral’ on its dedicated microsite or experience it directly in the Prototypo application.
Be patient a bit more, we've got somethinG huge coming for you tomorrow! 🕒 pic.twitter.com/0sZafe5SyG— Prototypo (@prototypoApp) June 20, 2017
⌛️ The biG announcement is scheduled for wednesday... Get ready! pic.twitter.com/cVoGCSMOQR— Prototypo (@prototypoApp) June 19, 2017
We've got something huGe on the launchpad... Stay tuned! pic.twitter.com/qNwM91ZNAG— Prototypo (@prototypoApp) June 16, 2017
[via Prototypo, tweets via prototypoApp]
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