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Chinese Characters Whirl, Shift And Bounce In Animated Typography Project
By Kylie Woon, 26 Jun 2017
Although motion graphics play a significant part in visual storytelling, the majority of motion graphics are based upon the Roman alphabet, with far fewer examples based on other language systems.
In response to this, Taiwanese designer Ting An Ho created the ‘Motion Type Project’, a motion graphics project based on Chinese characters.
“Because of the difference between Oriental characters and Western, using the same design approach is not entirely appropriate.”
Through the project, Ho seeks to broaden designers’ understanding of how Chinese characters function in relation to typography and motion graphics. Due to the structural differences between Roman and Oriental characters, designers must evaluate the characters in different ways.
“The main difference lies in the structure... Chinese words are logograms, presenting a phrase or a word in single pictograph (instead of phonograph), and since the traditional calligraphies were written by oriental Ink and brush, either strokes, serifs, base lines and structures are all different from Western’s.”
The project sees Chinese characters come to life in a series of motion graphics. Because Chinese characters are based on pictograms composed of many individuals strokes, these strokes can swirl and bounce together to form a very different moving composition than can a Roman character.
View the project below, and be sure to check out all of Ting An Ho’s designs here.
[via Ting An Ho]
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