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Minimalist, Pastel-Hued Fictional Hotel Fits Right Into A Wes Anderson Movie
By Dorothy Tan, 05 Jul 2017
In collaboration with Barcelona-based creative studio Six N. Five, fashion retailer Massimo Dutti has created a charming campaign titled ‘The Gift Hotel’ that consists of five short movies.
Each short film is designed to highlight a piece from the brand’s new collection—the objects featured includes a pair of shoes, a backpack, cufflinks, a clutch and a briefcase.
The creative team has chosen to create a fictional hotel in which to showcase these items—the carefully imagined, minimalist space uses soft pastel hues as well as bright jewel tones to set the stage for a luxurious setting.
We think that the Gift Hotel would look right at home in a Wes Anderson’s movie, with its pleasing symmetry and geometry—don’t you agree?
View Massimo Dutti’s short promotional videos below.
[via Six N. Five]
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