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See The Optical Illusion Noise-Canceling Headphone Ads That Got Cannes Listening
By Mikelle Leow, 06 Jul 2017
Image by Cheil Hong Kong via Post-Production References Awards
To echo the quality of JBL’s noise-canceling headphones and translate it onto paper, creative agency Cheil Hong Kong brilliantly designed a set of visual ads that will have people all eyes and ears.
With the clever use of whitespace, the agency succeeded in drawing attention to the “headphones”, at the same time implying that the product offers users an air of peace and tranquility.
In all three prints of the campaign titled ‘Block Out The Chaos’, a main character appears blissful while being sandwiched between contrastingly noisy characters.
The amusing campaign has earned itself two bronze Lions in the ‘Outdoor’ and ‘Print And Publishing’ categories at the Cannes Festival this year.
Check out the award-winning ads below and view them in high quality.
Images by Cheil Hong Kong via Postproduction
[via Digital Synopsis and Coloribus, images via various sources]
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