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Tourism Ireland Unveils 77-Meter-Long Tapestry To Mark ‘Game of Thrones’ Series
By Izza Sofia, 18 Jul 2017
Scenes from the hit fantasy drama Game of Thrones have been immortalised on a spectacular 77-meter-long tapestry.
Snaking along several walls in Belfast’s Ulster Museum, the embroidered Northern Ireland linen depicts key scenes from seasons one to six of one of the most popular TV dramas ever made. The tapestry was woven and hand-embroidered from material provided by Thomas Ferguson Irish Linen in Banbridge, as part of a new tourism campaign.
With each passing episode, a new section of the Bayeux-style tapestry will be unveiled, showing key scenes from that week’s show. The linen, which depicts unforgettable scenes such as the red wedding, wildfire at King’s Landing and white walkers prowling north of the Wall, will be on display to the public in the Ulster Museum from 22 July 2017.
An exciting feature of the tapestry, which has so far taken around three months to make, is that it will feature hidden cameo appearances by a number of famous faces who have appeared in the show. Tourism Ireland said its latest campaign, created in partnership with HBO, offers fans the chance to re-live their favourite scenes from the show all year long.
The tapestry will be shared by Tourism Ireland on social media, which links back to Ireland.com for more details about the scenes. Tourism Ireland has been using Game of Thrones to help promote Northern Ireland to visitors, aiming to capitalize on the show’s huge worldwide appeal.
“TV and film are recognised as strong influencers on travellers everywhere and the stellar popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential visitors,” said Niall Gibbons, CEO of Tourism Ireland.
“Our specially created Game of Thrones tapestry is another truly innovative way to showcase the destination, creating a lasting legacy and a new visitor attraction to enhance the Game of Thrones experience here for fans when they visit,” he added.
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