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Heinz Creates ‘Chicago Dog Sauce’ For A City That Hates Ketchup On Hot Dogs
By Kylie Woon, 19 Jul 2017
19 July is National Hot Dog Day, and that is as good an excuse as any to indulge in a ketchup and mustard laden hot dog. Unless you are from Chicago—the city that refuses to get ketchup anywhere near their hot dogs. True blue Chicagoans opt for mustard, relish, onion and pickled condiments instead.
Where this rule originated is a mystery, but one by which natives of the Windy City dutifully abide by.
So Heinz had to get creative to sneak ketchup into the ketchup-hostile city—by slapping ‘Chicago Dog Sauce’ labels on their ketchup containers and setting it up in local dog joints.
You could see the confusion in the eyes of the locals. One man pokes at his hot dog, then seeks clarification before digging in: “Wait—is the Chicago [Dog] Sauce the red stuff?”
“I don’t think I’ve ever seen anything this red on my hot dog before,” admits another.
“You’re challenging people’s identities out here, this is dangerous.”
“Don’t tell my father.”
The ‘Chicago Dog Sauce’ is on sale for a limited time. Check out the entire ad below.
[via AdWeek, video and images via Heinz]
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