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KFC Designs US$20,000 Inedible ‘Zinger’ Burger, Ends Up Selling It Off To Vegans
By Mikelle Leow, 24 Jul 2017
Image via KFC Ltd.
Earlier this month, KFC went down the inedible route by launching its own line of apparel, accessories, and home goods—all bound to whet a graphic designer’s appetite.
The most extravagant item of the entire ‘KFC Ltd.’ range would undoubtedly be the one-of-a-kind ‘Zinger Meteorite’—a real-life meteorite made of “Iron and Other Space Stuff,” sculpted to resemble the famous chicken sandwich.
For a sandwich you cannot eat, the steeply priced US$20,000 ‘Zinger’—created by Wieden+Kennedy Portland—would set foodies off. Surprisingly, the sandwich has found a new home after a little over a week: one of a vegan family.
It might seem ironic, but the anonymous buyer’s profile is a perfect match for the ‘Zinger Meteorite’. If its inedibility would only disappoint meat-lovers, why not give it to the people who won’t be?
Furthermore, the buyer claims that the ‘Zinger’ is for her husband—a former devotee of the sandwich—and it’s the only way he can enjoy the burger. If this isn’t love, what is?
Image via kfc
[via Advertising Age, images via various sources]
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