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Coca-Cola Redesigns Coke Zero, Will Usher In New Coca-Cola Zero Sugar
By Yoon Sann Wong, 27 Jul 2017
Composite image by DesignTAXI. Left image via Coca-Cola Product Facts, right image via The Coca-Cola Company
For those living outside the US, you might already be familiar with Coca-Cola Zero Sugar. This new and supposedly improved version of its predecessor, Coke Zero, has already been launched in the UK, Mexico, and more than 25 other countries around the world.
Building upon its success in these geographic locations, Coca-Cola has decided to bid Coke Zero farewell in the US and begin rolling out Coca-Cola Zero Sugar across the States come August.
The brand explained in a press release, “Coca-Cola Zero Sugar is the new and improved Coca-Cola Zero. We’ve made the great taste of Coke Zero even better by optimizing the unique blend of flavors that gave Coke Zero its real Coca-Cola taste. Coca-Cola Zero Sugar is our best-tasting zero-sugar Coca-Cola yet, and it will be available across America in August.”
This new packaging ties in with the company’s “One Brand” strategy, where “all variants of Coca-Cola will unite under a common identity.”
See its redesign below, and check out Coca-Cola’s recent campaign where it made 1,000 delightful songs in different styles using people’s names.
[via The Coca-Cola Company]
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