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Side-By-Side Film Shows How Differently Men VS Women Are Influenced By Society
By Yoon Sann Wong, 01 Aug 2017
The disparity between the male and female perception of the world is made strikingly apparent in this powerful three-minute film Pink & Blue. The video opened the Saatchi & Saatchi New Directors’ Showcase, held in partnership with MPC, at this year’s Cannes.
Pink & Blue is the work of Jake Dypka—London-based director of Indy8—and British poet Hollie McNish. It explores how everything in life is, in some way, gendered.
Two different stories run simultaneously—one depicting the male version of gender stereotyping and the other, the female version. The 2D films were projected onto a 3D screen and members of the audience were handed a bespoke set of glasses. This comprised either two ‘left’ lenses (blue) or two ‘right’ lenses (pink), which enabled viewers to switch between the two films.
The distinct divide inside the video reflects the boundaries placed upon boys and girls by society, which in turn influences how they grow up. With societies often imprinting their ideals onto the young, Pink & Blue raises the question: is gender inherent or is it influenced by society?
“I would like people to take away the idea that men and women can follow whatever path they choose. Everyone is different, and everyone is beautiful. Let’s celebrate that fact! Casting this film carries its own message. From the start, the brief was to celebrate diversity and a large part of that celebration has also come through in the casting,” explained Dypka.
Watch Pink & Blue below.
[via LBBOnline, video via DYPKA, images via video screenshots]
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