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Watch: Toyota’s New Safety App Blasts Embarrassing Music At Speeding Drivers
By Kylie Woon, 16 Aug 2017
Toyota has a new way to prevent reckless teen driving, and it is based on the premise that “there’s nothing teenagers fear more than being seen as uncool”.
In a new campaign, the car company introduced its Safe & Sound app, designed to shame teens into safe, phone-free driving.
“One in five new drivers crash in their first year. And using smartphones and speeding are the two main causes,” the app page claims.
Parents simply need to download the app and sync their favorite songs to it. When the teen gets into the car, the app can detect whether the teen is speeding or attempting to touch their phone. If they do, the app automatically blasts mom and dad’s embarrassing songs, instantly ruining the teen’s credibility and social standing.
Watch the ad below.
[via Adweek, images via video screenshot]
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