The Creative Process Behind Designer’s Friendly Yet Serious Personal Identity
Designers are often hired to develop the visual identities of companies, so their personal branding can say a lot to potential clients about their style and skills.
Based in Toronto, Canada, graphic designer Jordan Jackson recently gave us a interesting behind-the-scenes look at how he created his own professional identity, from logo design to web design.
Seeking to come up with a look that is “friendly, approachable, yet still serious”, he brought us through his entire creative process, from identifying the key message he wants to communicate to how he decided on the final logo design, type and colors to use.
If you are interested in the workflow and processes of designers, you can head over here to read more.
You may also want to check out Jackson’s new website, which he designed and developed from scratch.
[via Jordan Jackson]
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