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RE/MAX Refreshes Its Brand Identity With Uplifting New Logos, After 44 Years
By Mikelle Leow, 22 Aug 2017
Composite image by DesignTAXI. Old RE/MAX logo (left) via RE/MAX Care Center, new RE/MAX logo (right) by RE/MAX Newsroom and featured with permission
Leading real estate network RE/MAX announced a refreshed brand identity on Monday—its first communications material update in 44 years.
The rejuvenated look sports a brighter, modern take on RE/MAX’s iconic red, white and blue hot air balloon and wordmark logos—different yet recognizable. The change is indicative of the energetic entrepreneurs that represent the network. “It’s a brand evolution, not a brand revolution,” explains Senior Vice President of Communications and Marketing Pete Crowe.
“The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”
The new crisp logos are also a nod to the millennials who comprise the bulk of the brand’s clientele. “The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.” RE/MAX’s refreshed identity will start rolling out in fall.
Composite image by DesignTAXI. Old RE/MAX logo (top) via RE/MAX Care Center, new RE/MAX logo (bottom) by RE/MAX Newsroom and featured with permission
[via RE/MAX Newsroom, images via various sources]
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