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Kit Kat Releases A Bizarre Cough Drop-Flavoured Chocolate Snack In Japan
By Izza Sofia, 24 Aug 2017
Called Kit Kat ‘Nodo Ame Aji’, which translates to Kit Kat ‘Cough Drop Flavour’, this new chocolate actually delivers a dose of 2.1 percent throat lozenge powder in every serving.
Accompanying the unique release is some equally unusual packaging that features the image of Yasutaro Matsuki, a former national soccer player and manager who is also well-known for his work as a soccer commentator.
His enthusiastic commentary acts as the perfect inspiration for the sweet, which has been designed to support Asahi TV sports broadcasts while helping to soothe the throats of supporters as they cheer for the Japanese soccer team.
Each box, which contains three individually wrapped Kit Kats, features an image of Matsuki yelling out “It’s one more point! Another point!!” alongside a slogan that reads “There’s a battle there that most definitely can’t be lost”, as a nod to the fact that Kit Kat is pronounced “Kitto Katsu” in Japan, which literally translates to “Surely Win.”
The limited edition release will be available from now until 10 September 2017, costing US$1.28 from local Japanese convenience stores.
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