Chocolate Maker Invents New, Naturally Rose Quartz-Colored Chocolate
Chocoholics, rejoice! Chocolate researchers—yes, that’s a real profession—at cocoa manufacturer Barry Callebaut have invented a fourth type of chocolate to join Dark, Milk and White chocolate.
Called ‘Ruby chocolate’, this rose quartz-colored chocolate is much more than ordinary chocolate with pretty coloring.
The romantic-looking confection is made from the Ruby bean, which contains specific attributes that Barry Callebaut “managed to unlock through an innovative process that took many years to develop.”
It is an entirely new chocolate type—and is in fact the first new sort since white chocolate was unveiled in the 1930s. Says Barry Callebaut, “It is expected the Ruby, like Dark, Milk and White chocolates will be introduced in different product categories.”
What does Ruby chocolate taste like? Intense, with a “fresh-berry fruitiness [and] luscious smoothness,” according to Barry Callebaut. All these are achieved without using any fruit—the taste, and color are all natural.
This new invention will hopefully boost the chocolate economy as it struggles to keep afloat, says Bloomberg. “As Hershey cuts 15% of its staff and Nestle tries to sell its US chocolate business, Ruby chocolate raises the possibility that next Valentine’s Day may arrive with store shelves full of natural pink chocolate hearts.”
[via Bloomberg, images via Barry Callebaut]
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