Don't miss the latest stories
Jony Ive Talks Challenges As A Designer, Steve Jobs, Apple’s New Campus & More
By Yoon Sann Wong, 18 Sep 2017
Composite image by DesignTAXI. Background video screenshot via Apple, Apple logo via Wikimedia Commons
Following Apple’s unveiling of its iPhone X, 8 and 8 Plus, Hiroshi Fujiwara—founder of cult label GOODENOUGH (GDEH) and widely considered the godfather of streetwear—spoke to Apple’s Chief Design Officer Jony Ive about various topics.
This includes thoughts related to Steve Jobs, the challenges on being a designer, how Apple’s new campus breeds creativity, why less is more, as well as Apple’s new ‘Animoji’ feature.
Read a snippet of Ive’s words, as told to Fujiwara, below. For more quotes by Ive on the aforementioned topics, read the full interview here.
In case you missed it, here’s what the interior of the new Steve Jobs theater looks like.
On Steve Jobs
“The way that we began our event, with Steve’s words, I found exceptionally beautiful, particularly now at this time in the world. It’s this idea that the way that we express our gratitude and our love for humanity, is to try and make something. I’m not interested in focus groups. I’m not interested in trying to just hold a mirror to what a large group of people say they want, but I’m also obviously not just designing to keep myself happy. As a design team, we’re working to try and make something that we give to our friends, to our customers. It’s that sense of, in a way, deference that’s very important.”
“Steve captured it perfectly. He said: ‘We may not shake their hand….but we’ve made something for humanity.’ And I think that there is, for many of us, that sort of innate desire to express our gratitude to the species. This is the way that we do it. Musicians, do it by they practicing their craft. You do it through the things that you make.”
On challenges as a designer
“I think one of the oddest challenges as a designer is that, on one hand, you’re curious and you are inquisitive and sort of light on your feet. And then on the other hand, there’s the contradiction that what you have to explore to actually make that real requires being very, very focused and very resolute, sometimes even stubborn.”
On how Apple’s new campus supports creativity
“It’s hard sometimes to schedule collaboration. And one of the things that is particularly important about the new campus is it was designed to create or to increase the probability of chance meetings. And so those very precious collaborations are very often those ones [that] aren’t scheduled, which aren’t predictable, but they’re those critical collaborations between experts of different disciplines.”
“If I can talk to a guy who’s focused on developing silicon chips, and I can talk to a specialist in camera optics, or I can talk to somebody who is a specialist in developing miniature transducers for miniature sound systems, you can imagine those are the conversations that yield ideas, that will create products that are as integrated as these.”
Continue reading Ive’s thoughts on ‘Animoji’ and why less is more here.
More related news
Also check out these recent news