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Watch: Why Google’s Geometrically Flawed Logo Is Not A Design Error
By Yoon Sann Wong, 29 Sep 2017
Google’s logo has become the topic of much discussion lately. After a Reddit thread comparing the original versus its geometrically perfect version surfaced, the subject quickly gained traction among Reddit users and graphic designers across the internet.
The side-by-side sparked design critiques about how geometric precision did not equate to visual appeal, amongst other thoughts and opinions.
Will Paterson—freelance graphic designer specialized in logo design and brand identity, who’s previously shared valuable tutorials such as the Illustrator pen tool hack that shaves hours off digitizing logotypes, and how to use the golden ratio in logo design—succinctly sums up why the original symbol is not a design mistake.
Paterson presents the Nintendo Switch logo as a relevant example, where optical balance was prioritized over geometric perfection. He visually demonstrates how an ideally circular ‘G’ would throw the entire logo off and why—despite being “mathematically wrong”—Google’s logo is “optically correct.”
[via Will Paterson, images via video screenshot]
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