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‘Nike By You’ Live Design Lab Lets You Customize, Walk Out With Kicks In An Hour
By Kylie Woon, 06 Oct 2017
Composite image by DesignTAXI, images via video screenshot
‘Nike By You’ is a live design innovation lab that will help you create and build your own Nike shoes within the hour.
Situated in SoHo, New York, the experience could be “the future of shoes,” says Co.Design senior writer Mark Wilson, who walked out with his own custom Nike shoes in 45 minutes.
Customers don a blank pair of Nike shoes, which then have digital designs projected onto them. Using verbal commands, customers make adjustments to placement, patterns and design according to their personal preferences.
The ‘Nike By You’ technology makes the changes in real time, allowing customers to envision exactly how the footwear will look like. If all is well, the lab proceeds to create them—a process that can take an hour or less.
Will this be the future of shoe shopping? Check out Fast Company’s video of the experience.
[via Fast Company, images via video screenshot]
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