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Starbucks’ Minimalist Posters Show How It’s A Big Part Of People’s Lifestyles
By Mikelle Leow, 10 Oct 2017
Composite image by DesignTAXI. Background images by RÁI via Ads of the World
Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a moment.
To celebrate 40 years of brewing genuine moments, Starbucks has enlisted Brazil-based advertising agency RÁI to create seven minimalist print posters.
The studio strikingly employed the brand’s icon to sum up the personalized moments of customers. Examples include substituting the green part of a traffic light with the symbol to insinuate Starbucks’ to-go culture, as well as using notification dots to imply catching up and connecting with friends.
Have a look at five heartwarming posters and check out two more over at Ads of the World.
‘Starbucks and Go’. Image by RÁI via Ads of the World
‘Starbucks and Selfie’. Image by RÁI via Ads of the World
‘Starbucks and Meeting’. Image by RÁI via Ads of the World
‘Starbucks and Play’. Image by RÁI via Ads of the World
‘Starbucks and Connect’. Image by RÁI via Ads of the World
[Images by RÁI via Ads of the World]
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