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Coke x Adobe x You: Creatives Worldwide Make Art Using Coca-Cola’s Iconic Assets
By Yoon Sann Wong, 18 Oct 2017
Image by Birgit Palma and featured with permission
Adobe has announced an exciting collaboration with Coca-Cola at Adobe Max 2017.
In Coke x Adobe x You, creatives will enjoy complete access to Coca-Cola’s iconic assets, such as the Coca-Cola Spencerian script and the Coca-Cola dynamic ribbon, to make artworks that combine Coca-Cola with the Tokyo 2020 Olympics. “For every submission received by December 31, 2017, Coca-Cola will donate to Special Olympics, up to $30,000.”
To start, Adobe and Coca-Cola invited 15 creative professionals from countries including Spain, Germany, South Africa and Japan, to create an inspiring body of work based on this brief.
“Design has been at the heart of Coca-Cola for 130 years. With Tokyo 2020 as the stage, we are thrilled to collaborate with Adobe, and share our most beloved visual assets with designers and creatives everywhere. Whether you’re an established pro, or an aspiring artist, this opportunity is for everyone,” explained James Sommerville, Coca-Cola’s Vice President of Global Design.
All you have to do is visit Coke x Adobe x You, download the Coca-Cola brand assets, start making your artworks using any Adobe Creative Cloud tools, and share your work on social media or Behance via ‘#cokexadobexyou’.
Enjoy the creations made by other artists below and see more on the project’s online gallery.
Image by Kouhei Nakama and featured with permission
GIF by Birgit Palma via GIPHY and featured with permission
Video by Ion Lucin and featured with permission
Video by Kouhei Nakama and featured with permission
Video by Vasjen Katro and featured with permission
[via press release]
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