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For Creatives: The Exciting New Apps, Updates Unveiled At The Adobe Max 2017
By Izza Sofia, 19 Oct 2017
Just as Invision sets out to give Adobe a run for its money with its new design suite, Adobe unleashes highly anticipated updates.
Adobe announced a flurry of new applications as well as features for existing products today as it kickstarts Adobe MAX 2017, the company’s annual creativity conference.
This year Adobe is making a heavy investment in artificial intelligence, with updates powered by Adobe Sensei, a machine learning platform geared towards creative tools. “We are not building a general purpose AI platform like some others in the industry are—and it’s great that they are building it,” Adobe CTO Abhay Parasnis noted in a press conference .
“We have a very deep understanding of how creative professionals work in imagining, in photography, in video, in design and illustration. We are trying to harness that and marry that with the latest advances in deep learning so that the algorithms can actually become partners for that creative professional.”
Adobe then showed off a few future scenarios. Adobe Lab’s David Nuescheler demonstrated how a designer could go from a sketch that is fed into Sensei for tagging, to automatically finding stock images that fit the topic of the sketch, to a full movie poster. Sensei also keeps track of every design decision you make called the Creative Graph and then lets you go back in time and see how a different decision would have changed your final outcome.
Adobe also plans to open up many of the features of its Sensei platform to outside developers. For now, though, the company seems to be more focused on bringing more of its AI smarts to its core services and applications, be that in the cloud or on the desktop.
To learn more about Adobe Sensei, click here.
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