Krispy Kreme Under Fire For Giving Out Free Donuts On World Diabetes Day
By Izza Sofia, 15 Nov 2017
Krispy Kreme has just been attacked for handing out thousands of free donuts on World Diabetes Day.
As part of its latest promotional campaign, the company dished out 36,000 free doughnuts across central London through their new UberEats app.
The National Obesity Forum, however, has now raised serious questions as to their timing; because, at one point, #KrispyKreme and #WorldDiabetesDay were the top two trending stories on Twitter.
Tam Fry, chairman of the National Obesity Forum, said: "I'm speechless. What a desperately unthinking and stupid idea to pick World Diabetes Day to strut its sugary stuff."
A spokeswoman for Krispy Kreme responded, “Today, Krispy Kreme launched a promotion with UberEats—but we now know this was badly timed. We hope our fans will continue to enjoy our doughnuts as an occasional treat as part of a healthy lifestyle.”
The promotion has also come under intense scrutiny from hungry Londoners—most of whom were denied a free doughnut due to a technical fault on the website. According to Krispy Kreme, the giveaway had proven so popular, UberEats received tens of thousands of orders in just a few minutes, causing the app to crash.
FREE DOUGHNUTS TODAY ONLY, IN CENTRAL LONDON! We’re giving away 36,000 Original Glazed doughnuts, delivered by @UberEATS between 2pm & 6pm, simply download their app & order at 2pm! Be the office hero & brighten up Tuesday for the team! T&C > https://t.co/w0x0AXRDzc pic.twitter.com/SXG3swr0jx— Krispy Kreme UK (@krispykremeUK) November 14, 2017
Krispy Kreme giving out free doughnuts on World Diabetes Day. Don't think they thought that one through— ΔИDY (@BTECIbra) November 14, 2017
Our doughnuts are an occasional treat, and today we wanted to spread a little joy across the Capital – bad timing, we now know.— Krispy Kreme UK (@krispykremeUK) November 14, 2017
[via Buzzfeed, opening image via Twitter]
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