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Humorous Ads Show How IKEA Can Help You Take Control Of Your Life With Choice
By Dorothy Tan, 15 Nov 2017
To mark the opening of its new store in Malaysia—the biggest in Southeast Asia—IKEA has team up with BBH Singapore to launched a new ad campaign that highlights how you can overcome life situations you feel helpless in by choosing wisely.
Each of the four ads in the series start with a unique domestic tension where the subject has no choice in—for instance, you cannot choose your daughter’s boyfriend or your mother-in-law.
However, while you may not always have choice in life, you can certainly choose from the thousands of home furnishing pieces from IKEA to make life better and have things your way.
In one of the ads, a man, who dislikes waking up to his wife’s cats on him in the morning, bought a IKEA bookshelf that the felines prefer to lounge on, thus solving his problem.
Shot by Argentinian film director Argentinian Augusto Zapiola, these ads bring across the message of empowerment through choice in a light-hearted manner with the use of “subtle observational humor.”
Scroll down to watch these new IKEA ads—how would you choose?
[via BBH Singapore]
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