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IKEA Ad Pokes Fun At Absurd US$450 Million Sale Of Leonardo Da Vinci Painting
By Mikelle Leow, 21 Nov 2017
Composite image by DesignTAXI. IKEA logo via Wikimedia Commons, background image via Wikimedia Commons
Last week, a Leonardo Da Vinci painting was auctioned off at US$450 million, making it the most expensive artwork ever sold.
The Salvator Mundi had an origin price of less than US$200—and IKEA, being the budget-friendly home solution company it is, was baffled at the nearly half a billion dollar-markup.
The Swedish giant has thus decided to piggyback on the news. Admittedly, the artwork looks ethereal, and would probably be worth its selling price to anyone who might be able to afford it, so IKEA shifted its focus to something else: the frame that holds the painting.
“When you spend $450 million on a painting, but don’t like the frame,” reads the ad copy. The image shows the artwork being reframed by IKEA’s affordable ‘VIRSERUM’, which is priced at a mere US$4.99.
Check out the amusing ad below. Do you think Salvator Mundi dazzles even more when encased in the thrifty gold frame?
Ikea's response to Leonardo da Vinci's Salvator Mundi painting selling for $450 million. pic.twitter.com/POntphAske— Tim Nudd (@nudd) November 20, 2017
Image via Tim Nudd
NÄR DU BETALAR... 3,8 miljarder för en målning men inte gillar ramen.
Image via IKEA Sweden
[via Mad Over Marketing, images via various sources]
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