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Six Of The Best Award-Winning Ads That Took Over Your Screens In 2017
By Yoon Sann Wong, 29 Nov 2017
Image via Epica
Each year you see a fresh collection of creative advertising that captivates, relates, and propels change in the world. This 2017 is no different. Epica Awards has announced its 2017 winners, chosen by its jury comprising senior editors and leading journalists from reputable trade press titles across 50 countries.
Its Grand Prix winners, which span five different categories, feature names that are likely recognizable to many of you:
• Design: ‘Living Logo’ by KBS Canada for Innocence Canada
• Digital: ‘Like My Addiction’ by BETC (France) for Addict’Aide
• Joint Film Winners: ‘Evan’ by BBDO New York for Sandy Hook Promise and ‘English for Beginners’ by Bardzo (Poland) for Allegro.pl
• Press: ‘Newspaper Stack – Trump’ for Der Taggespiegel by Scholz & Friends (Germany)
• Outdoor: ‘Fearless Girl’ for State Street Global Advisors by McCann New York
In a press release, Epica explained that the jury had decided to bestow two film Grand Prix this year—one for a film supporting a nonprofit entity and another for a commercial supporting an online retailer.
McCann Worldwide attained ‘Network of the Year’, while BBDO New York clinched ‘Agency of the Year’. ‘Production Company of the Year’ went to Great Guns.
Epica jury president Spencer Baim—chief strategic officer of Vice Media—summed up the results, “This year more than ever, brands have a responsibility to put a positive message out into the world. Our winners do that, while also representing the best of branding, messaging, storytelling and smart design.”
Discover the Grand Prix winners below and browse through all the 2017 Epica Awards medalists here.
Design: ‘Living Logo’ by KBS Canada for Innocence Canada
Video via Loquemesaledelbriefing Ads
Digital: ‘Like My Addiction’ by BETC (France) for Addict’Aide
Video via Addict Aide
Film: ‘Evan’ by BBDO New York for Sandy Hook Promise
Video via Sandy Hook Promise
Film: ‘English for Beginners’ by Bardzo (Poland) for Allegro.pl
Video via BARDZO
Press: ‘Newspaper Stack – Trump’ for Der Taggespiegel by Scholz & Friends (Germany)
Image via Epica
Outdoor: ‘Fearless Girl’ for State Street Global Advisors by McCann New York
Video via Interpublic Group
[via Epica Awards, videos and images via various sources]
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