PANTONE Names ‘Ultra Violet’ As Its 2018 ‘Color Of The Year’
By Mikelle Leow, 07 Dec 2017
Image via PANTONE
The hotly anticipated ‘Color Of The Year’ for 2018 is here—PANTONE has crowned ‘Ultra Violet’, or ‘PANTONE 18-3838 TCX’, as the hue that would set the mood for the coming year.
“‘Ultra Violet’ communicates originality, ingenuity, and visionary thinking that points us towards the future,” the color authority explains in a press release.
The enigmatic color speaks of these unpredictable, changeable times—‘Ultra Violet’ represents the “vast and limitless sky.” In spite of the complications brought over from 2017, the possibilities that await are infinite; and if you lose hope, there’s always a star to wish upon.
The color is also reminiscent of the cosmos’ mysteries and the discoveries that the world has yet to unearth. It encourages individuals to explore unchartered creative outlets and make their mark in the world.
“We are living in a time that requires inventiveness and imagination,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “It is this kind of creative inspiration that is indigenous to ‘PANTONE 18-3838 Ultra Violet’, a blue-based purple that takes our awareness and potential to a higher level.”
The nebulous shade is also “the most complex of all colors,” Eiseman tells The New York Times. “Because it takes two shades that are seemingly diametrically opposed—blue and red—and brings them together to create something new.”
Enigmatic purples are enduring symbols of non-conformity and artistic brilliance. “Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of ‘Ultra Violet’ to the forefront of western pop culture as personal expressions of individuality.”
Laurie Pressman, Vice President of the PANTONE Color Institute, writes, “It’s truly a reflection of what’s needed in our world today.”
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
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