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UberEATS’ New Logo Looks Vastly Different, Doesn’t Garner Welcomed Responses
By Yoon Sann Wong, 09 Dec 2017
Composite image by DesignTAXI. Images via Uber Eats
UberEATS has unveiled a new logo that navigates a great deal from its former design.
A post shared by logoinspirations (@logoinspirations) on
While the old version featured a minimalist fork graphic, the new creation dons the words “uber eats” against a green background, which many Instagram users remarked as “boring” in response to the post above on Instagram account @logoinspirations.
Instagram user @skymacfadyen commented, “It is difficult to say one is better than the other. Competitors, international interpretation, and corporate strategy are all things that influence logo design of a company like Uber Eats. Strategically, the new one makes sense, as it integrates the logotype of its parent brand and remains conservative, leaning more on graphic elements throughout other touch points to portray certain brand characteristics. I would have liked to see an icon come to life, though each serve a very different purpose for different phases of the company. (My perspective could be bias as one of the members of the team.)”
“The visual system is dead, not [consistent] anymore,” added @dianageorgedesign, referencing Uber’s main logo that was redesigned last year.
While some did love the new look, many more begged to differ. Other noteworthy responses from the Instagram post include:
@mikechhayeveryone: “[Those who say] no probably [have] no marketing experience and [think] a generic icon is better.”
@heyitzsaraiEh: “It’s okay, why not update the background to make it green, and make the fork white? But yea idk. Nothing really stands out about it.”
@sdktkhanh: “‘Old’ and ‘New’ should be flipped.”
@jbcreatelooks: “[Looks] like a UI tile. Terrible logo/icon, we used to look to uber design for inspiration, nevermind haha.”
@antoniomou: “The old one wasn’t amazing, but the new one looks like a boring corporate box with text. And that’s the tendency in graphics, more textual and less symbolic.”
What are your thoughts on UberEATS’ new logo design? Is it a yay or nay?
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