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adidas Releases Its ‘AlphaBOUNCE’ In PANTONE’s 2018 ‘Color Of The Year’
By Yoon Sann Wong, 12 Dec 2017
It’s been a few days since PANTONE announced its 2018 ‘Color of the Year’. As expected, brands are jumping on the ‘Ultra Violet’ bandwagon, with adidas releasing its ‘AlphaBOUNCE’ model in the crowned color.
For US$100, you can get your hands on the footwear—designed with an upper mimicking hairy suede, as well as a rubberized heel—via select retailers.
If these shoes aren’t for you, perhaps PANTONE’s official lifestyle mug in ‘Ultra Violet’ will be up your alley.
[via HYPEBAE, images via Oneness Boutique]
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