Newspaper Ad Space Gets Cleverly Hijacked To Create 3D Optical Illusion
Image via Felipe Salazar and Karen Castañeda
Creative Director Felipe Salazar and graphic designer Karen Castañeda have prepared an ad for a home kitchen—and hear ye, hear ye, you’ll want to read all about it.
The duo has creatively utilized long-neglected classified ad space to design an eye-popping visual illusion for HiperCentro Corona supermarket.
At first glance, the disproportionate blocks of text shape an indentation on the newspaper. On closer inspection, you’ll realize that they’ve been fashioned to look like a kitchen.
Who says a picture doesn’t paint a thousand words? Preview the campaign below and check it out in full size here.
Image via Felipe Salazar and Karen Castañeda
Image via Felipe Salazar and Karen Castañeda
[via Design You Trust, images via Felipe Salazar and Karen Castañeda]
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