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Spotify Immortalizes 3 Of 2017’s Breakthrough Artists As Life-Sized Sculptures
By Yoon Sann Wong, 19 Dec 2017
Composite by DesignTAXI. Images via rapcaviar
Spotify’s ‘RapCaviar’ playlist—home to more than eight million followers—not only supports established hip hop artists, but also up-and-coming individuals within the scene.
For this year’s inaugural ‘RapCaviar Pantheon’, which pays tribute to rising hip hop stars through art annually, Spotify has decided to honor three of its breakthrough artists—Metro Boomin, SZA and 21 Savage—as life-sized sculptures.
“Not only has hip hop dominated music culture, it has influenced American culture and we are honored to have artists who are breaking down barriers and shaping culture, as the first inductees of the inaugural RapCaviar Pantheon program,” explained Spotify’s Chief Markeitng Officer, Seth Farbman.
Tuma Basa, Global Head of Hip Hop, added, “We’re treating our artists with the importance that Ancient Rome treated its gods. Metro, SZA and 21 all proved this year that they’re here to stay. Their music is forever so why not immortalize their likeness? Greco-Roman Respect Style!”
Spotify has partnered with Director X to create a short film, with voiceover by Pharrell, that documents the creation of the sculptures. Watch it below.
A post shared by RapCaviar (@rapcaviar) on
Image via Spotify News
[via Spotify News, video via Spotify, images via various sources]
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