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Netflix Reveals That It Customizes Its Graphic Design To Your Streaming Habits
By Mikelle Leow, 19 Dec 2017
Image via Netflix
Similar to how Spotify creatively crunches data, Netflix has announced that it measures users’ viewing histories to offer “personalized recommendations” with “personalized visuals.”
Since the company hosts thousands of options for millions of users, it notes the importance of developing ways for viewers to watch new programs, seeing how tightly loyal they might be with their favorite shows.
“If the artwork representing a title captures something compelling to you, then it acts as a gateway into that title and gives you some visual ‘evidence’ for why the title might be good for you,” explains the platform.
Netflix describes that viewers who enjoy romantic films might be interested to click on an artwork of Good Will Hunting if it showed Matt Damon and Minnie Driver leaning in for a kiss.
“The artwork may highlight an actor that you recognize, capture an exciting moment like a car chase, or contain a dramatic scene that conveys the essence of a movie or TV show. If we present that perfect image on your homepage (and as they say: an image is worth a thousand words), then maybe, just maybe, you will give it a try.”
Not keen on certain genres? Netflix will repackage them for you with tailor-made artworks. The move might pave way for a more pop culture-educated audience in future.
The platform has rolled out the meaningful feature to all its users, so you can now launch your app and see if some new recommendations pique your interest. Read its full blog post here.
“A member who watches many movies featuring Uma Thurman would likely respond positively to the artwork for Pulp Fiction that contains Uma. Meanwhile, a fan of John Travolta may be more interested in watching Pulp Fiction if the artwork features John.” Image via Netflix
“Someone who has watched many romantic movies may be interested in Good Will Hunting if we show the artwork containing Matt Damon and Minnie Driver, whereas, a member who has watched many comedies might be drawn to the movie if we use the artwork containing Robin Williams, a well-known comedian.” Image via Netflix
[via Co.Design, image via Netflix / Medium]
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