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Uber Gets ‘Ultra Visible’ In Bold Identity That Puts Motorcyclists At Forefront
By Yoon Sann Wong, 10 Jan 2018
Uber Vietnam goes “ultra visible” in its visual identity by Rice Creative that focuses on a core aspect of the market: motorcyclists.
By keeping visibility, safety, and pride in mind, the flagship attire for ‘UBERmoto’ was formed.
“A cross-roads of brand expression and desired fashion product, this attire makes UBER the most visible, ride-share company in Vietnam,” writes Rice Creative.
View images of the visual identity below.
[via Rice Creative]
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