Don't miss the latest stories
Google Publishes Free Typographic Guide To Help You Master Web Fonts
By Mikelle Leow, 24 Jan 2018
Screenshot via Google Design
If your goal for 2018 is to have keener design senses, you’ve come to the right place. The start of the year has presented creatives with more gifts than they might have received during Christmas; these include free trending typefaces and PSD mockups that don’t require accreditation.
Don’t fret if you didn’t ace this tricky web typography quiz—the design folks at Google have released a step-by-step guide, which includes font recommendations, to pull you out of a slump.
Read a few takeaways from the extensive Google Fonts write-up and check it out here.
Start with your project’s scope—is it long-term or short-term?
Large font families are best for long-term projects because they make branding easier. “[S]ticking to a single font over time ensures that you’ll be able to handle different situations without having to add another font into the mix,” Google says.
If you’re working on a short-term project, it’s not necessary to find a font family with extra weights. You can even select one with a single weight if it suits your creative brief. “Just bear in mind that the versatility of a large type family could still be useful as you make fine adjustments to the text in a short-run project.”
What kind of personality should your project have?
You can look for unique-looking typefaces to make your work stand out, but Google says that’s not always a must. “That’s a matter of the font’s personality, but to some extent personality depends on familiarity.”
Who are you designing for and what languages do they speak?
Your website or app might reach users from all over the world, so it’s best that your typefaces don’t have a “ransom note effect” on them.
“Choosing a font that includes characters for other languages guarantees that the design of your site will remain consistent for a broader swath of your readership. This may sound like a losing battle, but there are plenty of font families that include multiscript support.”
Read the guide in full over at the Google Design library.
[via Google Design]
More related news
Also check out these recent news