Coca-Cola Flaunts Minimalist, Streamlined Redesigns For Its Cans & Bottles

By Mikelle Leow, 25 Jan 2018

Image via Coca-Cola Spain

In spite of the fact that it has one of the most recognized and timeless brandings, Coca-Cola doesn’t shy away from refreshing its look now and then. Recently, it unveiled ‘Unity’, its new custom typeface, followed by the introduction of its “gender neutral and diverse” Diet Coke flavors that sport colorful packaging designs.

Keeping up with its ‘One Brand’ identity, Coca-Cola Spain has given its cans and bottles a clean-cut makeover that honors the brand’s history while providing more clarity for the grab-and-go crowd.

According to the website, the new packaging lets Coca-Cola’s classic brand elements shine through and take center stage.

The shedding of stripes brings focus to its logotype, which is written in the brand’s ‘Spencerian Script’ typeface. Removed from distractions, the bottle labels and bodies of the cans are now redder than ever before.

“In this way, red is reinforced as the color of the brand, which has accompanied Coca-Cola for more than 100 years,” Coca-Cola Spain describes.

In place of the multiple colors imposed on the packaging that aim to help consumers distinguish flavors, the brand has fitted distinctive colored bands at the top for “clarity and visibility.” The change makes more sense for the company’s Spanish arm, who offers a variety of eight cola flavors including ‘Zero Cherry’, ‘Light Lemon’, and a caffeine-free version.

Spain is the third country to enjoy the overhaul. It now joins Chile and Australia in campaigning a “one color for all tastes” brand identity, and is the first in Europe to introduce it. Watch the evolution of its packaging designs below.

Video via Coca-Cola Spain