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KFC Breaks Gender Barrier By Introducing Its First Female ‘Colonel Sanders’
By Izza Sofia, 26 Jan 2018
KFC has revealed that it will be having its first female ‘Colonel Sanders’ in its latest marketing campaign, played by Reba McEntire.
McEntire is the new face of KFC’s ‘Smoky Mountain BBQ chicken’ and she will be singing and swapping roles between herself and ‘Colonel Sanders’ in the commercial.
The country superstar is the first female to play the mascot, following a long line of male actors including Rob Lowe, Ray Liotta, and Billy Zane.
“It’s something that, in a way, you can kind of poke fun at yourself by dressing up as the colonel,” McEntire told Business Insider. “But, in a way it’s very respectable because he’s been a part of our growing-up years.”
“We really look for someone who embodies the values of Kentucky Fried Chicken,” said KFC CMO Andrea Zahumensky. “You think about an entrepreneurial spirit. Our colonel is a showman through and through.”
[via Business Insider, images via KFC]
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