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One-Liner Design Advice From Lead Creatives
By Mikelle Leow, 29 Jan 2018
Composite image by DesignTAXI. Logo via Chermayeff & Gesmar & Haviv, background video screenshot via HOW Design
Creatives tend to overthink. However, the best advice is often clear, concise and yet impactful—three adjectives that your designs should also be described as.
Over the years, HOW Design has interviewed several leading professionals in the industry. Even if you haven’t heard of their names, you’re likely to have seen their work.
Have a look at a handful of inspiring tips, condensed into one-liners, and read more over at HOW Design.
“The client isn’t always right—always question the parameters you are given.”
—a condensed tip by Sagi Haviv, partner at Chermayeff & Gesmar & Haviv
Sagi Haviv, one-third of famous agency Chermayeff & Gesmar & Haviv, has designed logos for big names like Harvard University, Armani Exchange, and the Library of Congress. Watch the video above for two more quick design tips.
“Remember to design for the user… not yourself… not your client.”
—a condensed tip by Mona Patel, Founder of Motivate Design
Mona Patel is the Founder and CEO of Motivate Design, a renowned UX research and design agency that has worked with clients like Tumblr, Chick-fil-A, Victoria’s Secret, and Jet.com. She also believes that a sketch is worth “a thousand words” and that buttons must be at least 40 pixels tall, which you’ll learn in the video above.
“[Good design is] a thorough knowledge of the design history upon which you’ll inevitably draw.”
—a condensed tip by Leland Maschmeyer, Chief Creative Officer of Chobani
Fast Company named greek yogurt brand Chobani as “one of the most innovative” companies of 2017. Read one more tip here.
“The future is coming at us so fast now that if all you’re doing is ‘solving a problem,’ then you’re already too late.”
—condensed tip by Brian Collins, Co-Founder of COLLINS
HOW Design says that Brian Collins and his team at brand experience design agency COLLINS have “won every major creative award” throughout his career. Their work has been featured on notable publications like Fortune, Forbes, and The New York Times. You can check out two more nuggets of design advice from Collins at HOW Design.
[via HOW Design, videos via HOW Design, images via various sources]
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