Don't miss the latest stories
You Might Soon Be Able To Rent Furniture From IKEA, Rather Than Buy It
By Yoon Sann Wong, 01 Feb 2018
Image via Evdoha_spb / Shutterstock.com
Shifting lifestyle behaviors have spurred IKEA to trial a very different service option: renting out its furniture.
Jesper Brodin, chief executive of IKEA, explained on the Telegraph that these days, customers might not always feel the need to own its products. They might also be concerned about the environmental implications of throwing away furniture.
“So we are testing radical solutions. There are very different levels of interest depending which city you are in. So in London, for example, there are a lot of people who commute and they are not interested, with passion, in building a second home, so rental there is more interesting.”
In Japan, the company is trialing buyback schemes that enable customers to take their sofas back to IKEA, rather than tossing them out. IKEA can also recycle the materials from these products.
Brodin clarified during the World Economic Forum held in Davos that the core idea was to match customer demand for a more sustainable business model.
He says that IKEA aims to create a “circular” economy. For instance, Feike Sybesma, chief executive of Dutch science group DSM, added at the event that his company had developed a recyclable polyester carpet. By renting out the carpet, the manufacturer can reuse the material when it’s retrieved.
“Why should you own a carpet, maybe you could just rent it,” said Sybesma. “If the manufacturer can use your carpet as an input, then you could rent the carpet, you don’t need to buy any carpet again for the rest of your life, just rent it.”
In these types of models, “you build in an economic incentive, you build in a consciousness with consumers that they don’t have to own it, but own this collectively in the world and recycle it,” said Brodin.
It’s like the “Uberification of everything,” commented recycling entrepreneur and founder of BlueOak, Privahini Bradoo, who also spoke at the event.
[via Telegraph, image via Evdoha_spb / Shutterstock.com]
More related news
Also check out these recent news