IKEA Introduces A 'Veggie' Version Of Its Popular Hot Dog
By Izza Sofia, 19 Feb 2018
IKEA is putting a twist on its iconic hot dog by making it 100% vegan.
Dubbed the ‘Veggie Hot Dog,’ the company’s goal is to provide a sustainable and healthier option for its shoppers.
Michael La Cour, managing director at Ikea Food, says: “Every year 660 million people enjoy the IKEA Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.”
“There is no point in creating a more sustainable option for our customers if it isn’t tasty. With the new Veggie hot dog, we can inspire and enable customers…to choose a plant-based more sustainable option at an affordable price,” said La Cour.
The ‘Veggie Hot Dog’ will be launching at Malmo store in Sweden at the end of this month, in all European stores by August 2018 and worldwide by 2019.
Ready for some tasty news? IKEA Food is testing a Veggie hot dog in the IKEA Malmö store in Sweden! If you're around, try it and tell us what you think of it. Adding a Veggie hot dog to the IKEA Bistro range is part of our ambitions to include more plant-based ingredients in our food offer. The final version of the Veggie hot dog will be available at IKEA stores in Europe from August 2018. #veggiehotdog #ikeafood
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[via Live Kindly, opening image via IKEA]
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