KFC Offers Fowl-Mouthed Apology After Running Out Of Chicken
By Mikelle Leow, 25 Feb 2018
Image by KFC UK via AdAge
In light of its poultry shortage that has forced it to close over 600 locations in the UK, KFC has dished out a sweary apology that isn’t for the chicken-hearted.
Partnering creative agency Mother London, KFC filled out two full-page advertisements in the pages of UK newspapers the Sun and Metro to create its own clever version of the cone of shame.
Scrambling the acronyms in its logo, the restaurant spells the letters “FCK,” a fowl-mouthed word that aptly describes the situation. Below, the copy reads, “A chicken restaurant without any chicken. It’s not ideal.”
The advertisement has gone viral over the weekend and has been reposted by fans online, with one social media user describing it as “possibly the best apology ad ever.”
Elsewhere, KFC chicken has racked up bids reaching as high as US$91,000 on eBay. Don’t feel too battered down if you can’t afford these inflated prices, though. KFC promises that it’s “making progress” to improve the situation.
“Every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”
Click to view enlarged version
Click to view enlarged version. Image by KFC UK via AdAge
KFC's 'our bad' ad is brilliant. pic.twitter.com/CHFU5HDcrO— Alex Goy (@A1GOY) February 23, 2018
KFC's initial excuse for its shutdown, ie "delivering chicken is complicated!" was so weak. But this apology advert is good pic.twitter.com/7dbph6IRZB— Elaine Moore (@ElaineDMoore) February 23, 2018
[via AdAge, cover image by KFC UK via AdAge]
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