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Walmart’s New Home Shopping Experience Is Giving IKEA A Run For Its Money
By Izza Sofia, 26 Feb 2018
Walmart is launching a new online home shopping experience that will let shoppers discover items based on their styles.
Walmart’s home shopping site will include shop-by-style options including modern, traditional and bohemian and curated collections. It will offer design tips that will help shoppers pull items together.
“With this launch, we’re making it faster, easier and more inspiring for customers to discover the best of our assortment no matter their personal style,” said Anthony Soohoo, senior vice president and general manager of home for Walmart's e-commerce division.
According to the retailer, shopping for home goods online has to take a different approach. Home goods category needs to more “inspirational” as compared to groceries and consumable which are more transactional in nature.
Online shoppers want a site that is more about browsing and getting ideas, rather than the traditional “add to cart” experience.
The new shopping site will also help showcase Walmart’s own private label and Walmart-exclusive brands, like Mainstays, Better Homes and Gardens and Pioneer Woman.
The new site will go live on Walmart.com across web and mobile as a slow rollout over the next few weeks, under the ‘Home’ category.
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